The 5 Best Ways to Find Your First 100 Customers

1. Cold Email (The Scalable Way)

Cold email is the most predictable way to get B2B customers. The key is personalization.

Use tools like X0 Start's Target Finder to build a list of verified emails, then send a sequence of 3 emails providing value.

2. LinkedIn DM (The Relationship Way)

Connect with people in your niche. Don't pitch in the connection request. Engage with their content first.

3. Communities (Reddit / Slack)

Find where your users hang out. Answer their questions. Don't just post links; provide helpful answers and mention your tool only if relevant.

4. Launch Pads (Product Hunt)

Great for a burst of traffic, but usually not long-term customers. Use this to get feedback, not to build a business model.

5. Direct Sales (Your Network)

Ask your friends ("Do you know anyone who suffers from X?"). Referrals are powerful.